SNS SOS

The following originally appeared on Google+, Oct 12, 2012.


It's worth carefully thinking through the question of natural monopoly in relation to the so-called social graph (is there really only one, i.e. the social graph?). What makes the question interesting, I think, is that the users of Facebook are not its customers in the sense that monopolizing the social graph is not monopolizing social networking -- but rather a certain kind of advertising. Unless I am mistaken, people don't open a Facebook account in order to be advertised to...